Write: There are 15 client contact centres across Canada. When writing a page title, heading or subheading, make sure that it: Use the automated styles feature of your word processing software to structure headings. To satisfy our shareholders and customers, what business processes must we excel at? Instead of: Learn about different types of savings plans that will let you build up your retirement nest egg. For example: Use some negative contractions of auxiliary verbs. The complex table easily converts into simple tables. Providing links to other relevant web pages can help people find related information quickly. stream andlayoutofwebpagecontent. A note about Freddie Code examples show how to use those elements. Using plain language actually makes critical information accessible and readable for everyone. Cape Breton University Press . 255 0 obj These tools don't always translate idioms and expressions accurately. Headings must follow a logical order (H1, followed by H2, H3, H4, etc.) This tool is available as part of Microsoft Word. Present the content 3. They generally contain too much information for people to understand when they're scanning. It helps you understand how much food is recommended every day from each of the four food groups. By being concise, you'll help everyone, even specialists, complete the task they set out to do. To make your content readable, consider your audience's reading level and literacy needs. They're easier to scan than long, complex words. The guidelines in a style guide help writers to produce documentation that has the same tone and grammatical style, regardless of who writes the documentation. Find information about using paved roads, bike trails, airports and ports across the country. Style Guide for Authors . They can also make the page take longer to load. Each has a question associated with it. The style guide features updated direction and new guidance for subjects that weren't around when the last edition was released. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. Dates in this table represent the year, month and day (yyyy-mm-dd). what the law requires them to do, use "must" instead of "legally required to" or similar language, an administrative requirement, use "need to", do use "may" or "might" (expresses permission or a possibility), don't use "can" or "could" (expresses ability), titles of official publications (such as reports, frameworks, strategies and plans), titles of legislation (in other words, acts and regulations), Abbreviations (although avoid them unless they're necessary), Military exercise or operation names (for example, Operation PROVISION), Capitalize the first letter of the first word (sentence case) of all page titles, headings, subheadings, table captions and table headers, Capitalize proper nouns in page titles, headings and subheadings, Don't use punctuation at the end of page titles, headings and subheadings, You may use punctuation at the end of page titles, headings and subheadings for campaign slogans, Only use question marks when asking for information in a form, wizard, survey or quiz. Use the table of contents feature from your Word processing software to automatically generate a table of contents based on the heading levels in your document. Instead, direct people to that website to get the information. A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. Never use a … Readers who use small screens: According to the Official Languages Act, you must publish communications and provide services to the public in both official languages. Back to previous menu Close Menu. You could write the following long description text: Source: Office of the Chief Human Resources Officer, Treasury Board of Canada Secretariat Note: Includes all tenures. of using the negative form for something that has serious consequences, of statements that avoid the use of jargon, of navigation labels that address the person, of navigation labels that don't use a possessive adjective, of statements that use "we" or "our" to refer to the Government of Canada, of statements that refer to specific institutions, of a statement that doesn't refer to Canada.ca on the Canada.ca site, of statements that express legal and administrative requirements, of question marks being used in forms, wizards, surveys or quizzes, of punctuation in interdependent list items preceded by a colon, of statements that avoid the use of abbreviations and acronyms, of statements showing differences that are critical and not critical, : Long description for the balanced scorecard, : Long description for the bar chart illustrating the proportion of men and women in the public service for selected years from 1983 to 2010, of the use of links that focus on the task, of a link that leads to content only available in French, Expanding Tax Relief for Home Care Services, Enhancing Veterans Affairs Canada's Funeral and Burial Program, Supporting the Economic Transition of Communities Economically Linked to the Chrysotile Asbestos Industry, Expanding Tax Support for Clean Energy Generation, Renewal of the Family Violence Prevention Program, Improving Health Services to First Nations Communities, Enhancing Mental Health Services in First Nations Communities, Less funds existing in the fiscal framework, Less funds sourced from internal reallocations, Expanding tax relief for home care services, Expanding library services for the blind and partially sighted, Supporting the economic transition of communities economically linked to the chrysotile asbestos industry, Improving the conservation of fisheries through community partnerships, Expanding tax support for clean energy generation, Improving health services to First Nations Communities, Enhancing mental health services in First Nations communities, Canada.ca Content and Information Specification, Related policies, standards and procedures, Directive on the Management of Communications, Canada.ca Content and Information Architecture Specification, Policy on Communications and Federal Identity, Standard on Optimizing Websites and Applications for Mobile Devices, Guidance on Publishing in the Government of Canada, Provide equivalent content in both official languages, Web Content Accessibility Guidelines (WCAG) 2.0, Techniques for improving and measuring readability are in the, recall information that isn't visible on the screen, person responsible for official languages in your institution, Start with the most important information, Use verbs instead of nouns formed from verbs, Verify whether the content is easy to understand, Address the person in page titles, links and navigation labels, Use "we" to refer to the Government of Canada, Expressing an obligation or a recommendation, more information about eligibility on the Canada.ca website, travel to or transit through the United States, U.S. Customs and Border Protection website, correct abbreviations for provinces and territories, Use a page title, headings and subheadings to show structure, section on capitalization and punctuation rules that apply to lists, Include long descriptions for complex images, Include transcripts to describe audio and video files, na-web_support-soutien_du_web-gd@servicecanada.gc.ca, Claimant Attestation - Highest Weeks of Insurable Earnings (Variable Best Weeks) form, renew your French passport while abroad in Canada, Communicating with Seniors: Advice, Techniques and Tips, How Users Read on the Web, Nielsen Norman Group, Introduction to Administrative Justice and To Plain Language, Literacy and Access to Administrative Justice in Canada, Lower-Literacy Users: Writing for a Broad Consumer Audience, Minimize Cognitive Load to Maximize Usability, Mobile User Experience: Limitations and Strengths, Plain Language, Please! Writing content at a reading level above grade 8 can make it difficult for many people to understand or complete their task. Avoid having more than 1 sentence in a single list item, Don't end the list items with any punctuation, avoid multiple commas in a sentence by breaking it up into a few shorter sentences, place a comma before "and" and "or" only if it will help people understand a list of items in a sentence, use "to" instead of the en dash (–) in a span or range of numbers, dates or time, use a comma (,) to emphasize or frame an idea instead of an em dash (—), simplify your sentence instead of using em dashes, to emphasize a word or phrase (use bold sparingly instead), for long passages of text, such as quotations, Latin terms and abbreviations (article 6.04), titles of publications (including acts and legislation) and works of art (article 6.05), mathematical, statistical and scientific material (article 6.11), Spell out the word "and" instead of using an ampersand (&). If it's important to highlight Stanley Cup championships by NHL conference (region), present the information using 2 simpler tables, and use table titles to clarify which conference the teams represent. Most people scan page titles and headings, looking for keywords that will confirm that they have found what they're looking for. 1. Use decorative images only to provide visual context for the following templates: Don't place meaningful text, such as campaign or program titles, in decorative images. For example: January to March 2016 (instead of Q1, Q2, Q3 or Q4). x�c```b``�e`a`` dd�0��� This style guide, developed by the National Center on Disability and Journalism at Arizona State University, is intended to help. Legal and technical terms and "government-speak" confuse most people. The requirements apply to departments and other organizations of the federal public administration listed in Schedules I, I.1 and II of the Financial Administration Act. Follow The Canadian Style's rules for applying italics for the following: Some symbols make web content more difficult to read while others improve readability. %PDF-1.5 Keep style and punctuation simple. Words and expressions in transition are those written commonly in 2 or more different ways. Test the learners’ understanding of the whole course with a summative assessment (quiz). 2I9L�E ���NU2 Bookmark File PDF Web Content Style Guide The Web Content Style Guide is the first book to codify the rules and standards that make for effective web writing and layout, making it an essential reference, whether you are a writer, editor, or publisher of web content. If a cell has no value, explain why in your table's: You may also write one of the following in the cell, as long as it's clear and doesn't create visual noise that would distract your audience: When planning your content, weigh the benefits of using videos with the impact on people who will try to view them using mobile devices. Instead of: There are 15 CCCs across Canada. International Trade Centre – not International Trade Centre UNCTAD/WTO – and Centre is spelled with re not er. A content style guide is a document that outlines the expectations and brand standards that every piece of content needs to meet. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. Eastern conference National Hockey League: The Stanley Cup Canadian winning teams from 1927 to 2013. Content design. A web page containing a heading with a question mark. Editorial style guides have another crucial goal: consistency. Don't capitalize all the letters in a word. Generally, writing Source: Office of the Chief Human Resources Officer, Treasury Board of Canada Secretariat Note: Includes all tenures. A short vertical list is easier for people to scan and remember than a long paragraph. Structuring headings clearly helps establish the authority of one heading over another. Make sure that your links work. 2 A SAMpLE STYLE GUIDE Other style issues: Unfamiliar terms: Put in quotation marks for the first reference, but do not give special treatment after that. 257 0 obj Even the best writers can use reminders on … Businesses with lower revenue and those that deal in certain goods and services might not need to charge tax. A Royal Canadian Mounted Police officer on the Canada.ca web page related to jobs and the workplace. To make the style guide of greater general interest, Part 3 consists of handy reference material that might appeal to readers of The Economist. Each perspective can be monitored using the following 4 components: Figure 2 is a bar chart. You may use "my" in content, page titles and links for proper names (such as My Service Canada Account). << /BitsPerComponent 8 /ColorSpace /DeviceRGB /ColorTransform 0 /Filter /DCTDecode /Height 792 /Subtype /Image /Type /XObject /Width 612 /Length 55953 >> Write positively Use positive language rather than negative language. Horton and Lynch combine tried-and-true techniques with realistic examples to bring us a thorough, practical guide to today’s complex web projects.” Use the null indicator as the alternative text (alt=""). Establish Guidelines for Tense, Voice, and Point of View. When people scan web pages, they tend to start in the top left hand corner and scan to the right and down. If you need to clarify the relationship between each element, start the list with a lead-in paragraph that: If necessary, specify "all" or "or" in the introductory paragraph to clarify whether the list is comprehensive or conditional. 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