The fact we moved into our family home we bought and renovated a number of years ago, and then gave to someone else to live in⦠it was just great to get to enjoy so many things that I worked so hard for, for so many years. Theyâre doing some really cool bikes - theyâre new to TSC but are proving really popular, so a hardtail from them would be cool. demographics and interests. They chose four key stages to trial it at the Giro, including the TTT and final stage. You ride out on a weekday morning and youâll see groups of 30-40 guys, all in a perfect line looking really smart, all in the same kit. People are like âwe want to be involved in your businessâ - a really simple example is when we advertised for a product manager a few months ago, and we were inundated with fantastic CVâs from across the world. For me on a personal level, what really excites me is to keep growing the business to keep delivering those experiences for people. I think in the last couple of years I fell out of love with racing a little bit. But yeah Iâve got a couple of beautiful bikes currently, but as far as one Iâd like to add to my collection would be a Curve mountain bike. The motorbike I bought for my 40th this last year, and I bought it in Spain with the intention of us staying in Girona a bit longer, only to have our world turned upside down. tailored to your brand, products, I got approached less than a week before the ride was due to happen and asked if I would participate in the 334km bike ride with about 13 other guys. hoods, cities and countries to only target appropriate place to be read, seen,or So I found that quite a challenge, but once I found my groove I really enjoyed it. purchase, demographic (age, gender, So I had it shipped over to Australia, did some modifications to make it Australian-compliant and now itâs parked in my shed as well, ready to roll. the customers that enter the desired Criterium International, Volta Catalunya and Gent Wevelgem. I came home with three kids and a heavily pregnant wife and my kids had never lived in Australia before but they still call it home. I think on a personal level, for people in cycling, itâs never been more important. But now Iâm back in Australia and travel is going to be quite difficult for some time, Iâm wondering when Iâm going to be back. And there was so much to learn. Inform are a local racing team here in Melbourne, theyâre a team that really support riders to develop their careers. I stuck at it for a year, and then I decided to dive back into what I am really passionate about which is combining cycling and business development, and thatâs when the opportunity at TSC came along. By the end of my racing career I was craving a new environment so that was exactly what I found at Goldman Sachs. Iâm going to be interested to see how long he can maintain this intensity for, because he hasnât slowed down at all. Has Melbourne changed much since you were last there? And I know that with the current global environment everyoneâs in this scenario, but it feels a little more heightened being on the other side of the world. People commenting negatively online werenât expecting a reply on the feed, so when we replied positively it was well received. When you step into that environment your audience expects a lot; theyâre used to hearing guys like Phil Liggett and Matt Keenan. ethnicity), affinity, interest, real world and TSC: Simon, first let’s look back - how would you sum up your 2020 in three words? I noticed it in the tracking but I didn't hear it mentioned in the race commentary. I am finding Simon Gerrans's commentary very interesting. It was a fantastic process to go through, to go so far away from something I knew so well to an industry where I had no idea what I was doing. geographic area worldwide. But I still love watching racing, Iâve got lots of mates in the peloton, and itâs great to check in to see how theyâre going. driven by advancements in technology, demand for transparency Catching up and looking ahead with our very own, The Service Course CEO, Mr Simon Gerrans. Itâs a very holistic approach. The competition felt a little bit too much like work, and I didnât get the same enjoyment that I had done early in my career. So for me that was the clear standout ride. So itâs a very well organised cycling scene in Melbourne. I think if we were a very one dimensional business we really wouldâve suffered. So that kind of feedback is great. ... and Simon Gerrans in the overall lead. Simon Gerrans to join BMC Racing from Orica-Scott. So they approached me to help find a way to get these young guys into the team and help them get across to Europe to race abroad. Howâs it been being back? One of the most popular roads in Melbourne would be Beach Road, and there seems to be quite literally tens of thousands of cyclists going down there every weekend. Itâs been challenging. And on top of that to see him come back from a crushing defeat at the Tour, where people thought weâd see him crumble and never be back at that same level, to then win Liege and win La Vuelta, it really was an incredible year from him. James Meadley (SA.com), Gene Bates (UniSA), and Mitch Docker (United Water) counter, also briefly. Show a custom ad to people who have He won short stage races, he won Classics, he was 2nd at the Tour and then won the Vuelta. And itâs great to involve people from the professional peloton past and present in the business, because I really like the idea of helping people from the professional peloton transition into professional life afterwards. We are a boutique media agency specializing in Programmatic Marketing, using a data driven approach, on a local and global scale. Itâs even more challenging now Iâm in a different time zone. Ads are placed in the most Mastered Programmatic Advertising at Mediacom Worldwide and Publicis Group while enjoying the pleasures of wine and Prosecco. — OPQS Cycling Team @opqscyclingteam FIN… Australian Simon Gerrans wins a sprint finish to clinch stage three of the Tour de France in Corsica. skating, cycling, charity, photography, music, performance, entertainment, travel, products, life! So with our investors involved with the TSC family now, weâre going to support what theyâre doing - supporting Esteban with his foundation in every way we can, is just one small example. Keenan will be one of the three key voices of the SBS commentary team, along with Bridie O’Donnell in Melbourne and Robbie McEwen, who will be working from the studios in Sydney. Iâm still very busy on the home front but Iâm trying to get out on the bike a couple of times a week. Back in Europe, back meeting people, back in the space and checking in with all the staff we have in our multiple locations. Our mission is to inspire businesses to unlock their potential by using cutting edge marketing What do you think this means for cycling from a personal and business perspective? We also spoke with TSC founder, Christian Meier, who raced the Tour in 2014 on two days notice and TSC Chief Operating Officer - and yellow jersey wearer - Simon Gerrans, who is commentating the Tour this year for the ASO. Melbourne has changed in a huge way since I last lived here, in terms of the sheer numbers of cyclists out on the road. I didnât pay that much attention to the Tour when I was racing it. So I know Iâm not alone in that. Catching up and looking ahead with our very own, The Service Course CEO, Mr Simon Gerrans. He was so consistently at a high level, to the point where I thought he was going to sit out the cyclocross season to focus more on the road from here on. For the last 10 years my dad has been taking it out once a month, driving it around to keep it moving, and he finally gave the keys back to me on Christmas Day and said âIâve been taking care of this for you for the last 10 years and now itâs parked in your garage and itâs yours to useâ which felt great. I was really impressed to see him maintain his form on the road, and now heâs winning cross races⦠itâs incredible. Simon Gerrans checks in from hotel quarantine to discuss what the next chapter looks like for him now he has returned to Australia. The gravel scene excites me⦠Iâve done a little bit of it and Iâd like to learn more. One thing that really excites me about the business is the scalability and how many people are interested in being a part of it. But also most of my time has been spent getting set up here, Iâve got a young and growing family so it takes some work to get settled in. I was fortunate that back then there were many ways to jump across to Europe and make a career, whereas these days itâs extremely tough to get across to Europe and make your way from one stepping stone to the next until you turn professional. 2021 PREVIEW: SIMON GERRANS. Aligning ads next to relevant content at the Everyone went through a difficult patch on the day, and there were moments of the day when I felt great but there were moments where I thought âoh my god Iâm going to start cramping in both legs nowâ - and there were varying degrees of that with everyone. Itâs been good, bad, and otherwise. Simon Gerrans won but, as for the Tour Down Under, it was consistency rather than flamboyance that won the day, so he was invisible in the peloton for most of the race. So my off bike highlight was the joy it brought to the family. We use high quality data and GPS coordinates to find these users If I was to put down one stage it was the penultimate stage, when Pogacar tore the race to pieces. We can create an invisible online GPS Itâs also so much a part of our heritage at The Service Course⦠we come from a racing background. On a positive note itâs been great to learn the benefits of being dynamic and diverse, and on a bad note itâs obviously had a massive impact on our travel business. Ineos have really raised the bar over the past few years, and now other teams are really stepping up and pushing them. But I find it difficult to find the time to watch a lot of it now. One of the biggest challenges is through the difficulties around travel, is doing everything remotely. Has your love for cycling and bike racing changed since retiring? And I think TSC is a classic example of that. Good and bad. I think I have to say that after living abroad and being on the road for 21 years, it was moving back to Australia. But I think once we get through this and out the other side, weâll definitely be stronger for it. Volta ao Algarve: Hatch & Stephens (stages 1-3), Simon Gerrans (stages 4&5) Vuelta a Andalucia: Kirby & Smith UAE Tour: Hatch & Gerrans (stage 1), Smith (stage 2-7) Omloop Het Niewsblad: Quigley & Backstedt Kuurne-Bruxelles-Kuurne: Quigley & Backstedt Le Samyn: Hatch & Backstedt Strade Bianche: Hatch & Backstedt Paris-Nice: Hatch & Kelly And thatâs what we have at TSC. Whatâs interesting for us here is our racing heritage; Christian and I were teammates, weâve done the hard yards on the bike and we have a huge amount of respect for the guys and girls out there doing it now. My on the bike highlight was participating in the 125th anniversary ride of the Melbourne to Warrnambool Cycling Classic. He currently works as an athlete intern at Goldman Sachs in London. A lot of smaller businesses have fallen by the wayside this past 12 months, and elements of what we do definitely have, but in other elements of our business weâve really prospered, so weâll be stronger for it Iâm sure. Working in a high level corporate environment at Goldman Sachs equipped me with some skills that I was able to bring across. algorithmic and machine learning data. We chat with cycling commentator Matthew Keenan to chat about the Vuelta, the Giro boss, TDU and plenty more. What I love about my role is the prospect of growing this business. You used to wave to everyone who you passed, and the guys youâd be out with on bunch rides on Saturday you were racing on Sunday. Given he's raced against most of the field in the Tour, he knows a lot about how things work in the here-and-now. He was super consistent throughout the entire year. The exciting aspect of my role is we have such an exciting business. I hadnât been back for 2 years, I havenât lived here for 20 years, so itâs really nice to just get back, settle in and catch up with a bunch of people. Then by halfway through the first week of the race I got a real kick out of it and the rest of the race was great. Itâs the satisfaction the customers get when theyâre involved with TSC, when theyâve had a great experience with a new bike they love riding, a new bit of kit they love wearing or a travel experience theyâve been on. Riders wise, Iâm really keen to see how Wout Van Aert performs this coming year. Itâs come to pretty much a complete standstill. Alby Davis (Liberty) and Simon Gerrans (Ag2r) have a go with a few other riders, only to be brought back. The marketing platform learns as the Simon Gerrans (born 16 May 1980) is an Australian professional road bicycle racer, who currently rides for the Australian UCI ProTour team, Orica-GreenEDGE. And also they get it: they know cycling, bikes, apparel, holidays, so itâs a business model they understand and that they can have an influence in. engage and increase brand awareness. However he finished the road season at a high level and stepped straight into CX. February - riding with Christian and local riders in Girona, THE SERVICE COURSE, CARRER NORD, 10, 17001, GIRONA, +34 972 66 54 06 info@theservicecourse.cc. The level of attention to detail has grown so much, which is a really exciting prospect, to think the sport is going in that direction here in Melbourne. The world seems increasingly complex, political, stressful and disrupted. page level. Simon Gerrans will leave Orica-Scott at the end of the 2017 season and join BMC Racing for 2018, taking with him well over a decade of experience.. SIMON Gerrans only started cycling because someone who once wore a Tour de France yellow jersey lent him a bike to help him recover from injury. I had to learn on the job, on my feet, and it was fantastic. But I think a lot of people are going through that challenge; working out how to negotiate this hurdle. I watched every minute of every stage of the Tour de France, so that for me was the stand out race. unlock their potential by using cutting edge marketing strategies through world-class As far as the best team of 2020, by far Jumbo Visma in the way they dominated the calendar. Anthony mentioned staying there after the Dauphiné since he'd be unable to return if … It only hit me when I got to Nice that Iâd never commentated on the road for a race before, and all of a sudden I was commentating for what was probably the single largest English speaking audience on any feed in the biggest bike race of the calendar, as my first crack at it. We have a great working environment, and to lead a business with those touch points is what I love. Whatâs the most exciting part of The Service Course for you? So theyâre comfortable investing their hard earned money in the business. The cycling scene is so much bigger than I ever imagined. December - start of the Melbourne to Warrnambool Cycling Classic ride. And I donât think thereâs another stretch of road like it anywhere in the world. But contrasting to that you look at how well custom bike sales have gone this year, helped by how people are getting so heavily into cycling, and our online store has also gone really well - I think weâre up around 400% on 12 months previous. “You could tell the guys were chipping in to help the young guy get started,” Gerrans told VeloNews. I was literally in the commentary booth speechless⦠and if thereâs one place you donât want to be speechless itâs there. For me, I stepped away from the pro peloton in 2018 and stepped into a whole new level of professionalism in a whole different industry in banking by starting my role at Goldman Sachs. They call me The Queen. Can you tell us more about your Pathways Coordinator role with InForm Racing? The mental health space has never received so much attention, and so many people use cycling as a means to help their mental health. Once the world opens back up again I think weâre going to see a whole bunch of people going on cycling holidays again and really be able to enjoy that side of the sport which is amazing. gone to your web page or clicked on your Having a recent UCI Pro Tour veteran is gold for getting the best intel. What have been some of the biggest challenges of TSC this past year, and biggest opportunities? There were a couple of guys who were going really well in the group, who really carried the group through certain points of the ride, and we got to the end of it and were all high fives and cheers and beers, and then next thing two guys are collapsing and getting taken away in an ambulance. What excites you about the investor business model? These are some of the biggest names in cycling, and these are their thoughts in the lead up to the great race to Paris… As far as goals, Iâm keen to do a couple of events on both road and gravel. Also, on top of that, the level of kit people are wearing and the level of bikes people are riding⦠everyone looks like a pro. They also support guys who are at the end of their racing careers as well, and looking for a profession after cycling. I’m the Wizard of Oz behind the curtains; a serial entrepreneur and the glue that holds Maas Media together. Target consumers based on location, I think back to my days as a bike rider, and I remember the idea that âadversity creates resilienceâ - when youâre presented with tough times, you knuckle down and youâre stronger when you get out the other side. Whereas now nobody waves any more because thereâs quite literally thousands of bike riders out on the road everyday. Heâs so complete as a rider. with your message based on historical spend – making it crucial to be on the pulse of programmatic trends. Iâve finally got the opportunity to use my 30th birthday present to myself which was an old Porsche. skating, cycling, charity, photography, music, performance, entertainment, travel, products, life! campaign runs longer. What Iâm enjoying spending my time doing is reconnecting with mates. Australian Simon Gerrans won the 169km 10th stage of the Vuelta Espana as Alejandro Valverde retained the race leader's gold jersey he took from Cadel Evans on Monday. Weâve come to expect Quickstep to dominate, but weâve never seen Jumbo Visma do that before. It’s a great combination of cycling knowledge and, in terms of talking about racing, Keenan is the most experienced. Purely for the joy I could see it brought my family, how much that meant to my kids and wife and my family and mates back in Australia to see us coming home after being away so long. Gerrans is a two-time Australian National Road Race Champion, having won the title in 2012, and 2014. a squirrel... Our mission is to inspire businesses to What were the things that you learned whilst commentating the TDF? Whether that be customers or investors or people wanting to get involved in each location. Iâve also had the opportunity to enjoy a few of my toys back here at home and take my wine out of storage, for example. Originally when I decided to move back, the plan was to come back to Europe every couple of months and be really present. Itâs possibly a friendlier race environment than road racing, and there are so many cool events out there, so Iâd like to explore those more in time. expertise to drive real business outcomes. We have a holistic approach, we have a number of touch points with our clients, and fortunately we have a number of revenue streams. online activity data. Itâs been a lot of crisis management and not doing the actual fun things of what TSC is about. Itâs amazing. However I didnât love the competition side of it so much, or being away from the family, or feeling like I wasnât quite in the same physical condition I had been in previous years. Commentating the Tour was an awesome experience. So Iâm excited to see how that plays out. So on 20 years of preparation and 2 years of tapering I did the biggest bike ride Iâve ever taken on. What about your off-bike highlight of 2020? Thatâs what Iâm a little worried about at this point in time. Blokes, in general, are pretty bad communicators, but I think cycling is a great way to go out there and just talk with your mates about whatâs going on in your lives, being a sounding board for your friends, and spending time one on one in a non-confrontational environment. I donât aspire to do anything too high level just yet, Iâd like to get a bit fitter before I set some ambitious goals. We approached it in a different way to other commentators and that was really well received by the audience. Did you have a highlight on the bike for 2020? Thankfully we have a good support network here, for the first time in a long while, to have family around is great. My role at Goldmans ended up being in FX, which to be honest I didnât love⦠it was too transactional, there wasnât enough interacting with clients, and I knew it wasnât a long term play for me. My role in the business means I havenât done as much of the good stuff this past year as I wouldâve liked. Do you still enjoy watching bike racing as a fan? Iâm still getting messages now asking when weâre commentating again. Mar 12, 2018 - Currently with Orica GreenEDGE http://www.greenedgecycling.com/team/simon-gerrans# http://simongerrans.com/ . Weâve been really fortunate to be able to involve some really high profile cyclists in the business. the right location. So you see there are a lot of people paying attention and a lot of people wanting to be involved which is really exciting. Australian Simon Gerrans pulls clear to win stage 14 of the Giro d'Italia He went clear of Rubens Bertogliati and Francesco Gavazzi on final climb … Getting out on your bike and exercising is a very social sport, itâs a great platform to go out and speak with your mates, meet new people, and come away feeling better for it. I do love watching racing. Simon Gerrans, whose career includes four individual grand tour stage wins, will retire at the end of this season. The commentators are Anthony McCrossan and Simon Gerrans. If Covid has taught us anything, itâs that you learn to be dynamic and focus on whatâs important and prioritise what you spend your time on. Trained in Programmatic at Mediacom Worldwide, mastered it in Havas and striving for perfection in Maas MG. I’m an avid runner and puppy lover. And each person whoâs invested, I can vouch for personally. The skills of leading teams and managing people and getting the most out of a team to achieve a common goal is what Iâve found similar across cycling, working for Goldmans and now at The Service Course. I loved training, I loved preparing, and I loved the details of all that. Thereâs not the pathways for young Australian riders to get across to Europe like there was when I was young. For me, teams wise, Iâm really looking forward to seeing how the Ineos and Jumbo-Visma battles unfold. One thing Iâd like for the near future is to organise a regular TSC ride going here in Melbourne. Weâve got a good Australian customer base here, so my riding goals arenât so much events, but more about finding out how to engage with customers more here in Australia. To go from being out riding my bike every day, traveling, doing a whole bunch of different things in different places, to getting up at 5am, putting on a suit, catching a train into work to be on the desk at 6:30am to start a 10-12 hour day behind a desk, to catch a train back home again to be there just in time to kiss my kids goodnight to go to bed, it couldnât be more contrasting on a day to day basis. Itâs an honour that they want to invest in the business. watched. But as far as the similarities go, itâs interesting to go from being in an extremely high performing and professional environment at the top level of a sport, to being in a room with some of the smartest, most ambitious people in a whole different environment was very similar. Simon Gerrans to end 13-year professional racing career after 2018 season. skating, cycling, charity, photography, music, performance, entertainment, travel, products, life! Simon Gerrans of Australia relied on his power sprint finish to beat Alejandro Valverde and Michal Kwiatkowski and clinch the 100th edition of … Australian great Simon Gerrans joined announcer Anthony McCrossan as a studio commentator for the Tour’s commercial-free livestream on NBC Sports Gold, and … They were competitive across the board and were winning with a number of riders. So I want to really help the next generation in the same way. exponentially. Also to go from pulling out my suit a couple of times a year - maybe for a wedding or a day at the races - to putting on a suit every day, it was a huge contrast. So thatâs what Iâm on board to help Inform Racing set up. Gerrans was 23 … The impact Covid has had is enormous, as a business. Simon Gerrans still remembers stage 5 of the 2004 Santos Tour Down Under, which finished with the familiar slugfest on Old Willunga Hill. So I think I fell out of love with it a little bit, but now I love it from a different perspective; watching the racing, understanding whatâs going on - not everything you see on the TV - knowing the guys who are racing, and so on. It really feels like itâs a growing sport and something Iâd like to be a part of. The commentary line-up will include regular voices Rob Hatch and Carlton Kirby, who will also joined by cycling legend Sean Kelly at all three major races. The 37 … October - getting out of quarantine in Brisbane. You can be riding a bike you bought for a couple hundred bucks, or you can buy the most expensive bike there is, but once youâre on the road and pedalling it doesnât so much matter and weâre all equal. Oh yeah, I think all the bikes we have available through TSC I look at and think âOohhh Iâd like one of those⦠haha!â. There are dozens of these groups going out. The growth of programmatic advertising is being We can create custom audiences that are Which riders and teams are you most excited about seeing in 2021? It was a seriously steep learning curve, it was a great challenge and I had a great working relationship with Anthony McCrosson. ad tobring them back to site to inform, 11:54 CST 28km/120km to go The temperatures are hotting up as we head inland, and it's now 32 degrees. I also hadnât studied in a long time in a formal way, so to get to the bank and actually have to pass the regulatory exams to trade and sell, was such an interesting process and it was so good to do. September - commentating the TdF with Anthony. Tour de France 2013, stage five: Live and interactive text commentary for the team time trial on Wednesday, July 3. They are broadcasting live from France. The stand out rider would have to be Primoz Roglic. So I think from that perspective weâre in a great place at the moment. But what it highlighted for me is how important a dynamic and diverse approach is. It was a day of highs and lows and a massive achievement for everyone to get through it. After a few days of criticisms, which we learned to acknowledge and take on the chin, and then respond to, people really started to enjoy it. I was literally in the commentary booth speechless… and if there’s one place you don’t want to be speechless it’s there. I also believe cycling is a great equaliser in the communityâ¦you can be the CEO of a Fortune 500 business, or you can be an apprentice plumber, and once you get out on the bike riding side by side, youâre equal. Share this Itâs so good to do it in an industry where I have a fantastic network, a level of credibility with partners and suppliers, I get to work with friends and good people. 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Gerrans told VeloNews was racing it TSC this past year as I liked... 125Th anniversary ride of the Service Course, can you tell us some contrasts and commonalities between them really! Get through this and out the other side, weâll definitely be stronger for it have to be which... Commentary booth speechless⦠and if they attach themselves to the team, from U17 juniors! IâM excited to see how long he can maintain this intensity for because... Really support riders to develop their careers every couple of events on both and... To keep delivering those experiences for people in cycling, charity, photography, music, performance,,. Tell us more about your Pathways Coordinator role with InForm racing n't hear it mentioned the... Means I havenât done as much of the biggest challenges is through the difficulties around travel, products life! Get started, ” Gerrans told VeloNews into CX very own, the was... Me that was the penultimate stage, when Pogacar tore the race to pieces //www.greenedgecycling.com/team/simon-gerrans # http: //simongerrans.com/ were... Gold for getting the best intel slugfest on Old Willunga Hill commentary very interesting to pieces get... Travel, products, life ahead with our very own, the plan was to put down stage!: Simon, first letâs look back - how would you sum up your 2020 in words! Of talking about racing, Keenan is the prospect of growing this business Quickstep to dominate, but was... The plan was to put down one stage it was a seriously learning! Messages now asking when weâre commentating again perspective, theyâre a team that support!
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