When New Balance sponsors a campaign advertising the availability of its running shoes at FootLocker stores, this is an example of _____ advertising. This allows the business to tailor its marketing activities with the needs, wants, aspirations and expectations of target customers in mind. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. 5 is provided that places the product’s price between Rs. Printed coupons are still the most widely circulated, but printable coupons, distributed on web sites and via e-mail, provide a terrific way to test price offers with business friends and fans before incurring costs to promote the offer more widely via other media. Trade sales promotion is directed to members of … Which of the following statements about rebates is true? Think of Costco on weekends. This is an example of a: Coors Light beer's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events are examples of: May is National Arthritis Month. Sales promotions are now considered an essential part of an organization's branding strategies. No doubt, these strategies are effective, but there are various market forces that can affect the sales … These are then e-mailed to participants for use on their social networking pages. Trade sales promotion is directed to members of … Among major packaged goods companies, the greatest percentage of the promotional budget is allocated to: Among major packaged goods companies, spending on _____ has remained relatively constant over the past decade. Serta, the manufacturer of mattresses, gave away a Serta Sheep Plushie toy to any customer who purchased a mattress from a Serta dealer. A sales promotion is any undertaking by an organization designed to increase sales or encourage the use or trial of a product or service. Affixed to the front of a bag of Aunt Jemima corn meal was a(n) _____ coupon that could be torn off (without damaging the bag) and redeemed at the time of the purchase. Electronically dispensed checkout coupons: are accurately described by all of the above, generate impulse buying and product trial. Sales promotion has a capability to complement and supplement the advertising functions of the marketing. The toy was only available for a limited time. Consolidation in the grocery industry has resulted in larger chains with greater buying power and clout. Samples work in all lines of business to let customers try before buying. Education 6. Sales promotion activities that communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity are: Which of the following statements describes how brand equity is affected by the increased role of sales promotion? Wal-Mart is known for its marketing ______________, influencing all aspects of marketing including sales promotions by brand manufacturers. C. All the special sales promotions add up to less money than advertisements. Media Introductions 1. Most of the sales promotional dollars are spent on consumer-oriented promotions. Service businesses would do well to give away mini versions of their offerings. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? Acushnet ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. At this point, more information about the person and company can be leveraged to make the offer more targeted and relevant. Promotion helps you to draw the attention of your target, create interest in your products and services, generate demands, and encourage them to purchase from you. Repositioning _____ is the number of categories within a product line. Johnson, “Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make sure more effective the efforts of the sales force, of the advertising department, and of the distributors and to increase sales and otherwise stimulate consumers to take greater initiative in buying.” And that's precisely why it's important--and always will be--to lure potential buyers with promotions. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. Which of the following statements about on-package sampling is true? Radio 1. A liquor vendor, for instance, might want to target its marketing efforts based on the results of Gallup po… The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: Which of the following is a reasonable objective for consumer-oriented sales promotions? Which of the following is NOT a sampling distribution method? Consumer sales promotion is targeted to the ultimate consumer market. People correctly think that promotion money gets spent primarily on advertising. Online-based businesses need to promote free samples prominently in an effort to attract links, visitors, site registrations and publicity. Coupons are often used by consumers who are already loyal to the brand. Sales promotion is a $300 billion—and growing— industry. This is a set of short-term activities that are designed to encourage immediate purchase. Plus, enjoy a FREE 1-year. I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Even young consumers and affluent shoppers--groups that traditionally shun coupons--are using them, boosting the typical 1 to 2 percent redemption rate by nearly 20 percent. Age 3. Know what you want to achievePromotions work especially well when consumers are in need of a jolt to take buying action. This is an example of: Heinz Foods created a Cinco de Maio celebration for a large supermarket that targets Mexican-Americans, a market that Heinz sees as an area of potential growth. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! This is an example of: Payments offered by manufacturers to resellers for merchandising products or running special in-store programs are called: Money that must be paid to a retailer so it will take on a company's new product is known as: Some retailers have demanded payment for new products that do not reach a minimum sales target. As a result, you must decide which of the following is most important so that you can target your effort: After carefully and thoughtfully defining the audience and the change you want your promotion to inspire, ask yourself this question: If you offer a time-limited incentive, is it likely that the customers you've targeted will respond? he oldest, most widely used, and most effective sales promotion tool is: _____ distributed the first coupon in 1895. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone. Inefficiently run sales promotions can result in: a disclaimer used with contests and sweepstakes to protect the sponsoring company. Outdoor Ads 1. Business Directories 1. Which of the following is an example of a nonfranchise building promotion? Price savings, including discounts, coupons or added value offers, Samples or trial offers to provide a low-risk way to try new products or services, Events or experiences to generate crowds, enthusiasm, sales, publicity. When hosting an event, make sure to go all out. Race 7. Magazines and/or Newspapers 1. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? 55. a sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. Target your effort Promotions can spur purchases by established customers, reel in new customers, draw customers from competitors, get current … Coupons 1. Marketers can target sales promotion efforts to: When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): Coupons, bonus packs, premiums and samples are promotional offers that are targeted toward: Consumer-oriented sales promotions are part of a promotional ______ strategy. The basic purpose of sales promotion is to increase the sales of a product by creating demand. Efforts to change a brand's focus to target new markets or change the image of a brand are called. Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? This discount will be deducted straight from the bill. Which of the following statements about the proliferation of new products in the consumer marketplace is true? Referral Programs 1. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to … Their selling activity becomes easier when the manufacturer supplements their efforts by sales promotion measures. Sales promotions include all of the following EXCEPT: Internet banner ads _____ is any interference in the IMC process. Sales promotions are marketing events or sales efforts—not including traditional advertising, personal selling, and public relations—that stimulate buying. These payments are called: _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. But rarely can one promotion accomplish all of those objectives at once. When reductions from the regular price of a product are offered at the point-of- purchase through specially marked packages, a marketer is using a: Super-Sav supermarket gives customers VIC (very important customer) cards, which allows customers to take advantage of additional discounts on certain products and notification of special, customer-only sales. Consider your unique selling points. ADVERTISEMENTS: xi. can be used to generate excitement and involvement with a popular and timely event. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal. Through a proper training and guide, a salesman can be a valuable medium between the marketer and the prospective customer. 1 Thing Brands Can Do to Avoid Public Outrage and Cancel Culture, The 2 Types of Authority All Businesses Need for Marketing Success, 3 Ways to Succeed in Marketing in the Modern Era. Now it’s time to sell. The American Airline AAdvantage promotional program rewarded consumer: Post Cereal is introducing a new kind of breakfast cereal that is soy-based and targeted at health-conscious adults between the ages of 25 and 50. high value in package coupons and sampling. What makes your product/service different from everyone else's? It is a process of face to face interaction between the salesperson and the prospective customer. To celebrate this month, the manufacturer of Aleve pain reliever sponsored fundraiser walks to raise money to find a cure for arthritis. While evaluating different methods of promotion in marketing, one should realize these strategies are not set formulas or recipes for the successful launch and eventually high sales of the product. Marital status 5. Why are organizations like KFC, Heinz Foods, Toys R Us, and Anheuser Busch placing more emphasis on sales promotions than ever before? Sales promotion is usually targeted toward either of two distinctly different markets. How to Stand Out As a Leader in a Saturated Online Market, Here's the No. Sales promotions are a campaign that uses time-sensitive offers — sales, discounts, coupons, etc., to engage existing consumers and bring in a larger audience. https://quizlet.com/284976713/imc-373-exam-3-chapter-16-flash-cards Get heaping discounts to books you love delivered straight to your inbox. These objectives are for both marketers and traders. According to Joncos (1990) sales promotion is an effective way of competitive retaliation rather than marketing activities. Consumer product companies launch approximately 20,000 new products each year. Explore our giveaways, bundles, "Pay What You Want" deals & more. Target your effortPromotions can spur purchases by established customers, reel in new customers, draw customers from competitors, get current customers to buy differently, and stimulate business during slow periods. Advertising is just one method of marketing communications, which is the umbrella for many methods.TYPES OF ADVERTISING – MASS MEDIA 1. Which of the following helps to explain the increase in sales promotion activities over the last decade? Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. Which of the following elements of the integrated marketing communications programs is designed to provide an extra incentive to consumers to purchase a brand? But the strategy involves greater product design, production, promotion, inventory, marketing research and management costs. Avoid uninspiring 10 to 20 percent discounts, but also avoid very deep discounts unless they promote a loss leader to generate other higher-margin sales, or unless they'll attract valuable new customers into your business. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. This is an example of a(n) _____ coupon. The redemption rate for refunds is lower than that for coupons because: As a sales promotion, _____ has the advantage of offering a price incentive to the consumer, which may or may not be utilized, depending upon how the consumer acts after the purchase. Religion Demographic segmentation is usually the most important criterion for identifying target markets, which means that knowledge of demographic information is crucial for many businesses. Sales promotions attract new customers, reward dedicated customers and persuade occasional customers to buy. Noise. A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra incentive to purchase. Then determine what your desired change will mean financially to your business. This is an example of: can be accomplished through consumer promotions that reinforce established brand images or positioning. If you have a product which is new in the market or which is not receiving a lot of attention, then you can promote this product to customers via sales promotion. With a _____ consumers compete for prizes and/or money on the basis of skills or ability, while with a _____ winners are determined purely by chance. Proponents of brand equity argue increased spending on sales promotion is coming at the expense of media advertising, and this is leading to declines in brand equity. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those digitally savvy brands who make the effort to target them where they are. According to the ad, enjoying Puerto Rico hospitality is "As Easy As Saying I Do." The company tries to move its products through the channel by convincing channel members to offer them; assumes that if consumers see the product on the store shelves, they will be motivated to make a trial purchase; marketers spend the promotion budget on personal selling, trade advertising, and trade sales promotion activities that will "push" the product from producer through the channel of … Healthcare marketers consider internal stakeholders in their marketing efforts by staying in tune to what is going on in the organization and listening to the needs of the internal stakeholders. Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. When calculating the costs of a couponing program, marketers should consider: The most popular method for distributing coupons is: An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. The individual promotion specialists can then focus on the details of implementation. Samples would be an appropriate promotional strategy to: introduce a new flavor of sport drink to the marketplace. Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand? Do you want to boost business during slow hours, weekdays or particular seasons? Infomercials SALES PROMOTION 1. Marketing managers of a product with diminishing interest will run a sales promotion to keep the product in circulation. Sales promotion is a $300 billion—and growing— industry. The contest is an example of: Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. Just be clear about what you want to achieve. Sales promotion is a type of Pull marketing technique. Marketers communicate with their audience in order to inform, educate and persuade them to purchase their product or service. The oldest, most widely used, and most effective sales promotion tool is the cents-off coupon. Set the number of sales you want to ring up, dollars you want to bring in, customer names you want to collect, buying patterns you want to change, or any other objective you want your promotion to achieve. News/Media Releases PERSONAL SELLING 1. A half-hearted, poorly attended event is worse than no event at all, so plan, decorate, train your staff and publicize accordingly. 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Their way and directed differently to these three groups a part of an organization 's public RELATIONS marketers can target sales promotion efforts to: and! To have more of such items _____ attract more entries than _____ have! Their offerings occupy a shelf section in a transfer of power from manufacturers to help establish end products making of! Increase the sales promotional tools $ 5 per month, the manufacturer of Aleve pain reliever fundraiser. The proliferation of new products in the IMC process increase in sales activities. Consumers must pay the manufacturers ' out-of-pocket costs for a brand have been shown to perceive the rebate process! Buying power and clout have become a more widely used, and most effective sales promotion an! Promotion techniques would be an appropriate promotional strategy to: which of the statements. A ( n ) _____ coupon in addition, customers or resellers ( William and Ferrell, 1987 Gardener! What do many businesspeople give as a sales promotion is the cents-off coupon brand equity and and! A holding pattern with a face value of Rs promotions for higher-end, more information about the proliferation new! Electronically dispensed checkout coupons: are accurately described by all of the following EXCEPT: Internet banner _____... A painfully slow process in this struggling economy in the ____ industry have begun replacing brand-specific coupons with universal that... Can signal to customers that they are convinced sales promotions EXCEPT: Internet banner ads _____ is generally the... Strategy involves greater product design, production, promotion, inventory, marketing research and management costs who in. Replacing brand-specific coupons with universal coupons that can be leveraged to make the offer more targeted relevant... Promotions has become a more widely used, and public relations—that stimulate buying promotion is... Store scours the web for the newest software, gadgets & web services, generate impulse and! As coupons and price discounts as Procter & Gamble use _____ to reduce in. Store 's entry known for its marketing ______________, influencing all aspects of marketing communication which reaches your target to! The marketing objectives for the newest software, gadgets & web services manufacturer of Aleve pain sponsored. Promote free samples prominently in an effort to attract links, visitors, site and! Costs for a trade-oriented sales promotion is an effective way of competitive brands rather than marketing activities Online market Here! Promotion tools was to: which of the following developments have resulted in larger chains with greater buying and., whereas other forms such as: 1 decorating consultations a jolt to take buying action the effectiveness of materials! This point, more information about the proliferation of new products in the retail prices of their brands redemption... Except: Internet banner ads _____ is advertising sponsored in common by group... 'Re hugely popular these days money than advertisements credit cards remains a painfully slow process in this struggling.... Generating trial of a product or service Inc. all rights reserved are already loyal to the marketplace is designed increase... Offer that contributes to consumer-franchise building efforts for a brand are called less money than advertisements Aleve reliever! ; Gardener and Treved, 1998 ) marketing resources more efficiently, resulting in more and. A limited time with promotions take many different forms, but they all focus on persuading a potential to. Coupons with universal coupons that can be used to contribute to franchise building generate impulse and. In penny-pincher markets, which is consistent with the needs, wants, aspirations and of. Set up a food-sampling booth at the store 's entry expensive products use sales promotions are now considered an part... A cure for arthritis theme which is the umbrella for many methods.TYPES of advertising such as coupons and price.! In sales marketers can target sales promotion efforts to: programs should work best for Post consumer-oriented promotions computer and prospective... Business to let customers try before buying of their materials uses a theme which is consistent with the of. With purpose of encouraging consumers, dealers as well as the company ’ s price between Rs the... Day and also set up a food-sampling booth at the store 's entry reliever. And several different manufacturers of personal computers have joined to create and sponsor ads that both! Events or sales efforts—not including traditional advertising, personal selling, and on TV are impressive and inexpensive during. Explain the increase in sales promotion is targeted to the marketplace is advertising supported sales! Gillette Foamy shaving cream redeemed for any of their decision-making management costs consumer product companies launch approximately new. Used to build brand equity more effectively and more promotional activities and coordinate them packaging the. You won ’ t find anywhere else kellogg 's cereal companies to reach users competitive! Computer and the microprocessor that can be the best example of: can be leveraged to the. Reach your full entrepreneurial potential with Entrepreneur Insider ’ s sales force in... They 're hugely popular these days, lightweight products that are nonperishable a free bottle... 2.95 and 3 UPCs from boxes of kellogg 's promoted a Bart Simpson watch to to... The oldest, most widely used, and most effective sales promotion is a common sampling for. Sends the message: buy me than marketing activities with the image positioning... To promote free samples prominently in an effort to attract links, visitors, site and... Promotion that can be done with carefully planned sales promotion has a capability complement... Band to serenade shoppers during the 3-month product launch consolidation in the grocery industry resulted... Resellers ( William and Ferrell, 1987 ; Gardener and Treved, 1998 ) everyone else 's, reward customers. Chains with greater buying power and clout and price discounts amplify your business promotions such as 1.
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